Chinese New Year Marketing Tips

The Chinese New Year is the perfect opportunity to market your practice. February 8th kicks off the 15 day celebration of the Year of the Monkey. There are numerous marketing opportunities! Chinese New Year Marketing Ideas Hold a Chinese New Year tea tasting. Select an array of Chinese teas, here are some suggestions and snacks.…

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Why I Love Health Fairs & You Should Too!

I hope you didn’t spend four years in school only to open your office, hang your shingle and pray that people come running through your door. You need to actively get out and grow your practice. I know that’s easier said than done. As acupuncturists, we consider ourselves healers, not marketers. Many of us shy…

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Marketing Tip Tuesday – Email Marketing

I’ve been hearing a lot of talk lately about email marketing and whether or not it’s something that you should be doing in your practice. I have to say absolutely, 100% you need to be doing email marketing in your practice. It is by far the easiest return on any marketing investment and it’s practically…

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Patient Appreciation Day Simplified

Anytime is the perfect time of year for a Patient Appreciation Day, PAD. A PAD is a special event that will encourage active and inactive patients to bring their friends and family to see your clinic and meet you in person. It’s also good excuse for you to give back to your patients, have fun,…

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Shifting Your Mindset For Practice Success

I have a quick little tidbit I want to share with you about something that really transformed the way I would market my business and attract patients. When I started doing marketing activities, I started doing networking events and health fairs and screenings and any type of talk. I always felt like I was selling…

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