4 Step Process To Determine Your Practice’s Uniqueness

There’s competition out there…I said it! It’s a rough and tumble business world for some of you and it’s EXTREMELY difficult to build a practice. I know…I was there too…but, I did something about it, 15 or so years ago, my $15,000 gamble. (BTW, if you want to learn more about that story, click here)…

Continue Reading →

The Simple 3-Step Acupuncture Patient Referral System

Getting patient referrals is one of the most effective ways to build a stable, consistent,successful practice for three reasons: 1) It’s practically free or very low cost – i.e., the price of a postage stamp and some letterhead. 2) Patient referrals tend to be very loyal, repeat patients. 3) You build a practice of like-minded,…

Continue Reading →

Planting The Seeds For Success

I remember when I was in school at the New England School of Acupuncture; one of my teachers drew on the analogy of the body as a garden. In this analogy, the future health and well-being of our patients is juxtaposed against the cultivation and support a master gardener gives to his/her garden. Likewise, growing…

Continue Reading →

First Visit Success Tips

Start your  patient  education  before they  come  in to see you. Before their appointment, mail them your health history form and some information about what they should expect upon their first visit. As a rule, I have used this First Visit brochure to send to EVERY new patient. This will help alleviate any concerns patients…

Continue Reading →

[Guest Post] Thoughts for Your First Year of Practice

by Honora Lee Wolfe (with help from Daniel Schulman) Set Your Fees and stick to them. You can offer an occasional discount day for special groups, fundraising events, clients’ birthdays, patients’ children, or an ongoing pay-at-the-time-of-service discount if you regularly bill insurance. But you work with all your brain and body on each patient…don’t sell…

Continue Reading →