The Simple 3-Step Acupuncture Patient Referral System

Getting patient referrals is one of the most effective ways to build a stable, consistent,successful practice for three reasons: 1) It’s practically free or very low cost – i.e., the price of a postage stamp and some letterhead. 2) Patient referrals tend to be very loyal, repeat patients. 3) You build a practice of like-minded,…

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[Guest Post] Thoughts for Your First Year of Practice

by Honora Lee Wolfe (with help from Daniel Schulman) Set Your Fees and stick to them. You can offer an occasional discount day for special groups, fundraising events, clients’ birthdays, patients’ children, or an ongoing pay-at-the-time-of-service discount if you regularly bill insurance. But you work with all your brain and body on each patient…don’t sell…

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Marketing Tip Tuesday – Acupuncture Happy Hour and the Survey Form

Lately, I’ve been noticing in some of the Facebook forums out here that a lot of people have been talking about doing some type of an acupuncture happy hour event. I can’t commend you enough. I’ve been doing acupuncture happy hour events in my clinic for the last 10, 12 years. They’ve been extremely helpful…

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Why I Love Health Fairs & You Should Too!

I hope you didn’t spend four years in school only to open your office, hang your shingle and pray that people come running through your door. You need to actively get out and grow your practice. I know that’s easier said than done. As acupuncturists, we consider ourselves healers, not marketers. Many of us shy…

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Shifting Your Mindset For Practice Success

I have a quick little tidbit I want to share with you about something that really transformed the way I would market my business and attract patients. When I started doing marketing activities, I started doing networking events and health fairs and screenings and any type of talk. I always felt like I was selling…

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