Welcome The Year of the Rooster Into Your Practice

The Chinese New Year is the perfect opportunity to market your practice. January 28th kicks off the celebration of the Year of the Rooster. There are numerous marketing opportunities!

It’s a whole new New Years celebration all over again.

In a couple of weeks, it will be the beginning of the Year of the Rooster.

It’s right around the corner, and another opportunity to make contact with your patients, especially those who you have not seen in a while.

Whether through email, letters, newsletters or postcards, it’s important to make contact with both active and inactive patients as often as you can, keeping your name and clinic fresh in their minds.

By keeping in touch with your patients, their family and friends they will look to you for relief when faced with a healing crisis or in need of some general balancing.

Keeping in touch with active and inactive patients reminds them to schedule an appointment and re-educates them on the benefits of wellness care versus only responding to symptoms and signs.

Chinese New Year Marketing Ideas

  • Hold a Chinese New Year tea tasting. Select an array of Chinese teas and snacks (see link below for foods). During the tasting entertain attendees with interesting cultural facts about the holiday
  • Hand out red envelopes to customers with a new patient referral card or gift certificate inside. Red envelopes symbolize your wish of prosperity and good fortune to the recipient
  • Give something free to customers that are “Roosters”
  • Create a buzz by asking customers “what their animal sign is.” Have the lunar calendar available to determine exactly what signs they are. Take it one step further and use something like our Chinese New Year postcards handout with a purchase or just because
  • Mail a postcard wishing them a Gung Hay Fat Choy
  • Have your office assistant give a courtesy call. Better yet, call them yourself
  • Draft a letter and include a bookmark with your business card attached
  • Share a few resolutions that you’ve developed for the Chinese New Year and ask them to share some of their own
  • Send your patients a letter that talks about what the year of the Rooster has in store for their body, mind and spirit
  • Send them a seasonal or monthly newsletter
  • Host a Patient Appreciation Chinese New Year party at your clinic. Check out our PAD tips here

These are just a few suggestions to help you kick off the year of the Rooster.

Here are a few other resources that you may find interesting to ring in the Chinese New Year:

  • Article by Lillian Bridges on lucky foods – Read more here
  • Year of Rooster Horoscope – Read more here

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