Recession Proof your Practice with Health Screenings

Have you thought about the millions of people who have spent billions of dollars over the past few years on alternative healthcare therapies?

Thirty-three billion dollars are spent by people who tried some form of alternative medicine.

Hosting an acupuncture screening is an excellent way to tap into that HUGE pile O’ cash, and recession proof your practice along the way!

If you are not currently doing public health screenings or fairs, you are missing out on a HUGE marketing strategy that will give you a large number of new patients at a relatively low cost. Not to mention the opportunity to spread the word about the many different benefits of acupuncture.

It’s a simple strategy.

The more health screenings you do, the more new patients you get. Make good use of the law of averages and realize the more people that know you and what you do the more prosperous your clinic will be.

There is no better way to do this than consistent public appearances.

We had a customer take this advice and run with it.

She set up health screenings every week for a month. She screened over 20 people on some occasions.

Two weeks after doing the health screening she had nine new patients on the books and six new the following week and it was only Wednesday!

This is just a small taste of what you could be experiencing by means of health screenings and fairs.

My goal when I put on a health screening is to generate at least 1 new patient per every hour of screening.

At one event alone, I got 27 patients in a 4-hour period of time!

Health screenings should be an exciting event for you, not only for the implications that it has for your practice (new patients galore!), but also for the opportunity to be an acupuncture ambassador.

You are helping to heal the world by introducing one person at a time to this ancient powerful medicine!

We put together a comprehensive Acupuncture screening kit that you can use for your practice and they are on sale too-boot!

Acupuncture screenings are by far, one of the best new patient generating machines that you can do to help grow your practice. It’s a wonderful way for you to bridge the gap between your practice and your local community.

Screenings get you out from behind your treatment table in the community.

They also allow potential patients to ask you a few important questions that most people have about acupuncture:

  • What is acupuncture?

  • Why you do it?

  • How can acupuncture help them?

The more screenings you do, the more patients you will get. Realistically, you can expect to get two new patients for every hour spent at a screening.

I usually spend four hours at screenings, twice a month, and I average 10 new patients from these events alone.

Here are a few reasons why you should do a screening:

  • It allows people learn about you and your clinic

  • It broadcasts the message of good health through acupuncture

  • It increases your visibility

  • It allows you to meet and greet large amounts of people

  • It allows new patients to meet and evaluate you

What better way to do this than by meeting and greeting a large group of people at a single event.

Here are some screening tips:

  • Set up: make sure your screening booth/table is attractive and as professional looking as possible. Dress professionally (that’s different for everyone).

  • Attraction: find some way to attract people to your booth. Get up from behind the table, stand in front of it and interact with the public. Ask them “have you ever had an acupuncture evaluation before?” or “would you like to have your Qi checked today?” I have tried SO many ways to get people to my table and have found that the ABSOLUTE, best thing that attracts them is non other than Giovani’s Tongue book. This one here. I open it up to the page with the ugliest tongues and lo and behold people want to know what that is. It works like magic!

  • Consultation: after they agree to be screened, have them fill out a short survey. Then proceed to screen them.

  • The screening: there are a few ways to do this. The PowerPoint goes into detail as to how do either an Ashi point screening, an Electro-meridian imaging screening, or a tongue screening. Regardless of how you screen, the goal is to have the prospect understand that there may be a potential imbalance in their meridian pathways that may be contributing to the symptoms they checked off in their survey.

    But over the years I have dialed in the REAL WAY to get people in from screenings. It’s not by offering the screening there, you have to figure out a way to get them to take action to step foot in your practice. I do this by way of offering a loss leader – a free mini stress reduction treatment. I’m not going to to into that here, you can read more on this blog and learn more about it here.

  • The close: this is when you let them know where their imbalance is and that you may be able to help them get well and stay healthy. You have to equate your screening findings with their symptoms in order to get them interested in coming in to see you.

  • The pre-call: after you schedule them in the “close” you need to follow up and give them a pre-call the day before their appointment.

Honestly, there is a lot of information to convey about his subject, I tried to condense it as best I could for the purpose of this email.

Check out our comprehensive acupuncture screening kit and other products related to screenings here.