8 Easy Steps To Get More New Patients

174264486The end of the year and beginning of a new one tends to make one reflect on the year’s successes and failures…

What were your top achievements?

What was your biggest failure?

What had the biggest impact?

And so on…

Instead of focusing on generic achievements, I thought it’d be fun to put a little twist on this year’s achievements by relating them specifically to your marketing successes and failures.

So here’s how to review your 2013 marketing and make 2014 your best year ever with these 8 Easy Steps To Get More New Patients:

1) Map out how you did patient-wise throughout the year. Write down your total patients per month for the entire year. Which were your biggest months? Why? For instance, did you hold an event or do a screening that created a spike in new patients? This will give you clues of things you might want to be sure and repeat next year.

2) Which were your three most important marketing initiatives for the year? Why were they important? What did you do and how did they translate into new patients for you?

3) What were your top three marketing campaign results of 2013? Maybe you did a talk that generated 10 percent of your new patients for the year, or added a patient referral funnel that has created a new source of qualified patients for you, or you held a couple Patient Appreciation Days that yielded 5% of your new patients for 2013.

4) What was your biggest marketing failure this year? What did you learn from it? Marketing is never successful 100% of the time, however when you test things, you can learn to be more successful the next time. Think about your marketing failures and what the biggest lesson was that you learned last year so next year you can do better.

5) What are three marketing techniques or strategies you used that had the biggest impact on your bottom line and patient flow? Did you incorporate direct mail? Email? Phone calls? Write down what the strategies were and how they impacted your business.

6) What are three things you want to achieve with your marketing in 2014? Do you want to get better and more qualified patients? Increase your patient return visits? Be able to charge more with less resistance to price? Create a steady stream of new patients that come to you? Determine what it is you want to achieve and that will help you define where you should focus your time, money and resources.

7) What marketing (already in place) would you most like to improve or change? How and why? Sometimes we have marketing in place that needs a tune-up. For example, maybe there is a talk or a patient reactivation letter that isn’t working as well that could use some freshening up. Or maybe your website needs a tune-up.

To learn more about websites, click here.

8) Describe what your marketing will be able to do for you in the future. What marketing do you need to get in place or what do you need to do to create that? For example, you might say…

I want marketing that will attract cash-paying patients that love my treatments and services to me so that I don’t have to chase them.”

or “My marketing will develop patients into raving fans who refer others about my practice and services and are willing to pay premium prices without resistance.”

or “My talks will fill quickly and easily. And when I hold a talk, I’ll get a minimum of 10 new patients from it.”

The next step would be to figure out what you need to do to make your marketing picture a reality.

In the above examples, an integrated new patient generation strategy would need to be in place which means you might need to develop ways to attract prospective patients.

Spend a few minutes reviewing your marketing from last year and it’ll be easier to develop a more successful plan for 2013. Plus you’ll find it easier to make decisions about what type of resources you need to get in order to fulfill your marketing goals in the coming year.

If you want to set up a free 15-minute marketing consultation, click here now.

Here’s to a prosperous 2014! 

0 Comments